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Les McKeown's Predictable Success Blog

First published April 22, 2011

Hear the sound of curdling: Yahoo slides into The Big Rut 

There’s a great scene in an episode of the wonderful animated comedy series ‘King of the Hill’ where Bobby, the precocious son of the eponymous Hill family gets so (accidentally) hyped on hallucinogenic drugs that he can tell the actual moment milk goes sour in the fridge.(“…aaaaaaand there it goes”, he says, standing outside the fridge with the door closed, a dopey expression on his face).

There’s a similar moment in the lives of many organizations, where, if you watch carefully enough, you can tell the exact moment they move from Treadmill into The Big Rut.

Courtesy of Tracy Brisson (@oppsproject) here’s the very moment we get to see Yahoo’s milk curdling as they lose the ability to self-diagnose, thus sliding inexorably into The Big Rut.

Scary, isn’t it?

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