• Home
  • >
  • Blog
  • >
  • The no-sub-clause mission statement

Les McKeown's Predictable Success Blog

  • October 27, 2010
  • minute read

The no-sub-clause mission statement 

A CEO on whose board I serve has this as the organization’s mission statement:”To generate excess cash.

Now, I’m not arguing the validity of the mission statement itself – you may well have very different goals – but its efficacy is undoubted. There isn’t a material discussion or decision in the organization that isn’t guided by the searing clarity of that four-word statement.

So what’s your no-sub-clause mission statement?

One sentence, no commas, no dashes, no brackets: can you do it?


Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Success message!
Warning message!
Error message!