The no-sub-clause mission statement

A CEO on whose board I serve has this as the organization’s mission statement:”To generate excess cash.“

Now, I’m not arguing the validity of the mission statement itself – you may well have very different goals – but its efficacy is undoubted. There isn’t a material discussion or decision in the organization that isn’t guided by the searing clarity of that four-word statement.

So what’s your no-sub-clause mission statement?

One sentence, no commas, no dashes, no brackets: can you do it?

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About the Author

Les McKeown is the Founder and CEO of Predictable Success.

Les is the author of "Predictable Success: Getting Your Organization On the Growth Track - and Keeping It There". "The Synergist: How to Lead Your Team to Predictable Success", "Do Lead: Share Your Vision. Inspire Others. Achieve the Impossible" and most recently "Do Scale: A Roadmap to Building a Remarkable Company".