Les McKeown's Predictable Success Blog
Now, I’m not arguing the validity of the mission statement itself – you may well have very different goals – but its efficacy is undoubted. There isn’t a material discussion or decision in the organization that isn’t guided by the searing clarity of that four-word statement.
So what’s your no-sub-clause mission statement?
One sentence, no commas, no dashes, no brackets: can you do it?
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