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Les McKeown's Predictable Success Blog

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The no-sub-clause mission statement 

A CEO on whose board I serve has this as the organization’s mission statement:”To generate excess cash.

Now, I’m not arguing the validity of the mission statement itself – you may well have very different goals – but its efficacy is undoubted. There isn’t a material discussion or decision in the organization that isn’t guided by the searing clarity of that four-word statement.

So what’s your no-sub-clause mission statement?

One sentence, no commas, no dashes, no brackets: can you do it?

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