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Les McKeown's Predictable Success Blog

  • May 6, 2010
  • minute read

John Jantsch on Growing Small Companies and Building a Marketing System 

We’ve spent a lot of time in the Predictable Success Interview series discussing the growth problems faced by medium-sized and large companies, but in today’s interview we’re focussing on the specific growth problems faced by small- to medium-sized businesses.And who better to speak about building a small business than John Jantsch? Best-selling author of the renowned book “Duct Tape Marketing”, John next week launches his new book “The Referral Engine” – another superb source of first-class marketing advice for small business owners and anyone interested in building an effective business growth strategy.

Click here to listen to my interview with John Jantsch.

In this interview John shares:

  • » How he got to where he is today – from an advertising background;
  • » How he designed the Duct Tape Marketing System for small businesses;
  • » The role of blogging in the success of ‘Duct Tape Marketing’;
  • » How he got $500k free publicity and a book deal;
  • » His real-world definition of marketing for growing small businesses;
  • » Why you need to view marketing as a system – and what that system needs to include;
  • » Why relentless execution is more important than perfection in growing your business;
  • » The key role of referrals in any business growth strategy;
  • » How to build a system that generates a constant flow of high-quality referrals;
  • » The single most under-utilized source of small business growth;
  • » Integrating social media into your small business growth strategies;
  • » The future: what’s next for John and his business;

Click here to listen to my interview with John Jantsch.

Get a free copy of The Referral Engine

Get a free copy of “The Referral Engine”

Ready to use the power of word-of-mouth referrals in marketing your business and your brand? Already an active marketer but want to grow your business faster?

If so, I highly recommend John’s excellent new book “The Referral Engine” – and you can get your own free copy!
In order to win, simply take a moment to submit a comment, question or observation (below) about my interview with John and you’ll be entered in a drawing for a free copy of “The Referral Engine”

You can submit your comment, observation or questions here:


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