Les McKeown's Predictable Success Blog
As it slides inexorably into Treadmill, watch for increasingly bureaucratic hoops in dealing with JetBlue, a gradual erosion of comfort and inflight options (probably accompanied by an attention-diverting rebranding exercise), and possibly a ‘merger’ with one or more of the other, more traditional low-cost airlines.
My money is on an acquisition by Southwest, and a return by Neeleman to some role in the combined organization. Watch this space.
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