In 2009 Maddie Grant and Jamie Notter started to work together on the idea of the “social organization”, acknowledging that social media wasn’t just changing marketing and communications. It was challenging some of the tried and true principles of organizational leadership, structure, process, and behavior.
In 2011 their collaboration came together in this book – Humanize.
In this interview – which, as you will hear, was a lot of fun to do – we discuss what it really means to lead in the era of social media, how to build an effective social media platform, and what some of the pitfalls are for people and organizations who are getting in to social media for the first time.
Click here to listen to my interview with Maddie and Jamie.
You can learn more about ‘Humanize’, and download four associated worksheets by clicking here.