
Click here to listen to my interview with Bob Burg.
If you have any interest in ensuring your sales team is positioned to effectively respond in the current economic climate, I strongly recommend you listen to my interview with Bob, in which he shares:
- » How his background as a Radio and TV News announcer led him to a career in…sales;
- » The two people who were most highly influential in his thinking about sales effectiveness;
- » How designing the sales training program for a small organization in Fun led to a career as one of the most sought-after public speakers in sales effectiveness world-wide;
- » Why he wrote his first book, “Endless Referrals”, and what he changed in later books that made a massive impact in promoting sales of his own services;
- » The interesting story of how he got the title “Go-Givers” for his last book;
- » His surprising response when told that “Go-Givers Sell More” seems deliberately contrarian;
- » The 5 key principles that motivate a “Go-Giver”;
- » Bob’s simple equation for achieving exceptionally high compensation as a sales person;
- » The #1 error most people – including many sales people – make when thinking about selling;
- » What it means to ‘look backwards’ at the role of selling, and how doing so cripples high performance;
- » The correct role for sales training in business growth and why so many organizations get it wrong;
- » The reason sales skills are not a differentiator in developing high level sales performance ;
- » How best way implement the principles of “Go-Givers Sell More” in your organization;

Get a free copy of ‘Go-Givers Sell More’
Ready to jump-start your sales productivity to new levels? Bob Burg’s compelling 5 Laws in “Go-Givers Sell More” provide a highly effective framework for exploding your business growth by developing high-quality, high-quantity sales performance.
I’m convinced that any sales person, sales manager or sales-based organization will benefit from hearing Bob’s message, so I’m making available a free copy of “Go-Givers Sell More”.
In order to win, simply take a moment to submit a comment, question or observation (below) about my interview with Bob and you’ll be entered in a drawing for a free copy of “Go-Givers Sell More”. You can submit your comment, observation or questions here:
http://predictablesuccess.com/interviews/bob-burg#comment