Les McKeown's Predictable Success Blog
‘Rare’ is not the same as ‘valuable’. Sometimes ‘hard to find’ just means ‘little interest in’. ‘Niche’ does not automatically equate to ‘profitable’.
If you’re delivering a niche product or service, questions 1 through 99 on your business growth checklist are all the same: “Is this niche capable of delivering long-term sustainable profits to my business?”
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