Les McKeown's Predictable Success Blog
Your underlying assumption that the market will grow 8% next year won’t kill you – if it turns out more, or less, you’ll adapt and adopt accordingly; but your presupposition that there will still be a market at all, just might.
Your underlying assumption that you’ll add x new employees in the year won’t kill you – if it turns out to be more, or less, you’ll adapt and adopt; but your presupposition that no-one will poach your entire top team, just might.
Your underlying assumption that you’ll launch new product y in Q3 won’t kill you – if it turns out to be earlier, or later, or not at all, you’ll adapt and adopt; but your presupposition that new technology (or legislation, or a demographic shift) won’t make your entire product range obsolete, just might.
What are the presuppositions you’ve made about 2011 – and don’t know it?
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