Being aggressively static

Being aggressively static isn’t the same as being left behind.There’s a difference between choosing to do one much-desired thing well, and continuing to do one not-much-desired thing because you can’t (or won’t) think beyond past glories.

The American motor industry got left behind, the South African diamond industry is aggressively static (very aggressive – too much so for many people).

The newspaper industry got left behind, the music industry is – finally – learning to be aggressively static.

Gap got left behind, Brooks Brothers learned to be aggressively static.

AOL got left behind, Craigslist is aggressively static.

To repeat: There’s nothing wrong with choosing to do one much-desired thing well.

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About the Author

Les McKeown is the Founder and CEO of Predictable Success.

Les is the author of "Predictable Success: Getting Your Organization On the Growth Track - and Keeping It There". "The Synergist: How to Lead Your Team to Predictable Success", "Do Lead: Share Your Vision. Inspire Others. Achieve the Impossible" and most recently "Do Scale: A Roadmap to Building a Remarkable Company".