Les McKeown's Predictable Success Blog
The second way is to start from outside your head: What’s already out there? What are your customers / employees / supply chain saying they want? This is easier to do, is boundlessly scalable (succeed once this way and your customers will give you even more feedback) and takes the stress from your shoulders to be the font of all wisdom.
So stop trying to be the reservoir in your business that everyone comes to to draw from, and start being a river that runs through it.
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