She works with senior leadership teams to help them create an entrepreneurial mindset, drive growth and recognize when and how to disengage. In addition to her popular speaking engagements, she works in partnership with companies who seek to accelerate their competitive effectiveness.
Her new co-authored book, Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009) was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. In this interview Rita shares:
- » Her passion for politics and political consulting;
- » How she’s working with leadership teams to help them create an entrepreneurial mindset;
- » Why, in the beginning, it wasn’t her desire to be a professor;
- » Why it intrigues her to study problems that are relevant to people;
- » Her goal to reaching out to managers with strategic topics;
- » Teaching large organizations to learn discipline in their work;
- » On writing books – why she stumbled to find her voice and about setting time to write;
- » Her ‘Market Busters’ 40 specific tactics;
- » The 5 strategic lenses to new growth opportunities;
- » Her involvement with Microsoft CEO Summit;
- » How her second book ‘Entrepreneurial Mindset’ came to be;
- » Why she believes you don’t have to be undisciplined to accommodate growth;
- » The key to an organization’s distinguishing factors;
- » Why she says you should keep your assets light and flexible;
- » The 2 main drivers for ‘Discovery Driven Growth’;
|
Click below to listen to streaming audio
|
Click below to download the mp3 file
 |
Click below to download in iTunes
 |