- » What he learned about business from watching his father launch and run the Pizza Hut Master license in Ireland;
- » How his training as a consultant educated him in the realities of business;
- » Why he decided to launch is business in the teeth of a recession;
- » What the secret was in getting Shredbank out of Early Struggle;
- » The key distinction between being a consultant and operating a business;
- » The changes that becoming a business owner has made on him personally;
- » The mistakes he made in the early years of running his new business and how you can avoid them;
- » What the true impact of a good (and bad) economy is in growing a business;
- » The lessons he has learned about running a business in a tough economy;
- » What he would advise anyone seeking to launch a business in a down economy;
- » How he learned that Shredbank had to ‘punch above it’s weight’, and how to do it;
- » The goals he has set for Shredbank to achieve in the next three years; …and much more
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