Les McKeown's Predictable Success Blog

  • November 16, 2011
  • minute read


Jamie Notter and Maddie Grant are the authors of ‘Humanize’.

Maddie is a well-known blogger and partner in SocialFish, a social media consulting firm working with associations and nonprofits, and Jamie has been consulting to organizations on issues of leadership, conflict, and strategy for ten years. In 2009 Maddie and Jamie started to work together on the idea of the “social organization”, acknowledging that social media wasn’t just changing marketing and communications. It was challenging some of the tried and true principles of organizational leadership, structure, process, and behavior.


In 2011 their collaboration came together in this book – Humanize.
In this interview – which, as you will hear, was a lot of fun to do – we discuss what it really means to lead in the era of social media, how to build an effective social media platform, and what some of the pitfalls are for people and organizations who are getting in to social media for the first time.

You can learn more about ‘Humanize’, and download four associated worksheets by clicking here.

(Running time is approximately 30 minutes.)

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