The Predictable Success
Glossary

Whitewater 

The very success that you reaped in ‘Fun’ brings with it the seeds of Whitewater: your organization becomes complex, and the key emphasis shifts once more, from sales to profitability. 

Achieving sustained profitable growth requires you to put in place consistent processes, policies and systems. Unfortunately, putting those systems in place proves harder than you expected. Making the right decisions seems easy, but implementing decisions, and making them stick is incredibly difficult.

The organization seems to be going through an identity crisis, and you may even be doubting your leadership and management skills.

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