It feels like you’re hacking through the jungle, as you fight to keep your newly-born organization alive.
The two main challenges are:
- Making sure there is enough cash to keep going, until
- You’ve clearly established that there is a market for your product or service.
The mortality rate of organizations is high in this stage – over two-thirds of all organizations don’t make it out of Early Struggle. You’re fighting for your organization’s very existence…