The Predictable Success
Glossary

Early Struggle 

​It feels like you’re hacking through the jungle, as you fight to keep your newly-born organization alive.

The two main challenges are:

  1. Making sure there is enough cash to keep going, until 
  2. You’ve clearly established that there is a market for your product or service. 

The mortality rate of organizations is high in this stage – over two-thirds of all organizations don’t make it out of Early Struggle. You’re fighting for your organization’s very existence…

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