In an age where print media is struggling to stay alive, Inc. is not only surviving, it’s thriving. Listen as president/editor-in-chief Eric Schurenberg shares some of their strategy secrets.
Despite an initial start down a very different path (we’re not going to spoil it by revealing it here), Eric Schurenberg’s award-winning career includes tenures at some of the most respected names in business journalism. From Money Magazine to Fortune, he has covered the Wall Street beat and countless stories about Fortune 500 corporations. But if you ask Eric, he’ll say that reporting on the rapidly-changing world of entrepreneurs is the best job in business journalism.
Inc. Magazine has been in publication for over 35 years. As you’ll hear, Les McKeown has been a faithful subscriber since his early days in Belfast, Ireland. But the publishing industry has changed enormously in the years since then, and while Inc. has a healthy subscriber base, it’s their website that draws the lion’s share of their audience.
In this interview, Eric examines how Inc. has responded to the drastic change in how people get their information. From its impact on how content is packaged and conveyed, to the way advertising dollars are generated. And as this recent article in the New York Times attests, he and his team at Inc. are doing an outstanding job of it.
Eric also shares how Inc. is using not only its magazine and website, but also dynamic live events to bring talented knowledge leaders of the entrepreneurial world together with those who can benefit from them most. From GrowCo to the brand new Inc.edu, which launched with a sold-out Predictable Success Acceleration Program in December.
(Running time is approximately 28 minutes.)