Do Scale Chapter 3

CHAPTER 3: Scaling versus Flipping


Do Scale-3D

In this chapter, we looked at the difference between sustainable exponential growth ('scaling') and artificially increasing your market share ('flipping').

As we saw, Flipping can be a much faster way to grow a business, but it can be risky, as its aftermath is much less predictable.

The key to your success is determining if you are a scaler or a flipper and deciding which approach is best for your organization.

To access the tools for Chapter 3, simply click the links below to click through the resources.

Chapter 3 Resources

case study: rxbar

Peter Rahal started RxBar in 2012. Five years later, he and co-founder Jared Smith sold their start-up to Kelloggs for $600M. 

Learn more about Peter's exciting journey in this inspiring article from Inc Magazine

Click here to access this article.

INTERVIEW: François Ortalo-Magné, Dean Of The London Business School On Leading A Global Brand

Listen as Les interviews Francois Ortalo-Magne, the Dean of The London Business School.

In this interview, Francois reveals the main leadership challenges he faces as the CEO of a global brand leader along with his leadership insights from a challenging year in negotiating a global industry leader through the pandemic.

Listen to  the interview here.

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