CHAPTER 3: Scaling versus Flipping
In this chapter, we looked at the difference between sustainable exponential growth ('scaling') and artificially increasing your market share ('flipping').
As we saw, Flipping can be a much faster way to grow a business, but it can be risky, as its aftermath is much less predictable.
The key to your success is determining if you are a scaler or a flipper and deciding which approach is best for your organization.
To access the tools for Chapter 3, simply click the links below to click through the resources.
Chapter 3 Resources
case study: rxbar
Peter Rahal started RxBar in 2012. Five years later, he and co-founder Jared Smith sold their start-up to Kelloggs for $600M.
Learn more about Peter's exciting journey in this inspiring article from Inc Magazine
INTERVIEW: François Ortalo-Magné, Dean Of The London Business School On Leading A Global Brand
Listen as Les interviews Francois Ortalo-Magne, the Dean of The London Business School.
In this interview, Francois reveals the main leadership challenges he faces as the CEO of a global brand leader along with his leadership insights from a challenging year in negotiating a global industry leader through the pandemic.