David Siteman Garland is the Founder of The Rise To The Top,
which he humbly describes as ‘the #1 non-boring resource for building your business’ and is the author of ‘Smarter, Faster,
Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business’ (Wiley Publishing, 2010).
In this interview David shares:
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- » What he learned about business from marketing in-line hockey sponsorships
- » How he discovered that ‘money follows passion’ – not the other way round
- » Where the idea came from for his web site ‘The Rise to the Top’
- » What he has learned from interviewing over 275 entrepreneurs
- » How his personal social style has energized what he does
- » What he would like to change most about what he does
- » Why he prefers outsourcing to direct hiring
- » How he battles the loneliness of entrepreneurship
- » Why he wrote ‘Smarter, Faster, Cheaper‘ and how the book came into being
- » The 30-second reason you should buy his book – even if you’re not a reader
- » What the book teaches you about how to market your business
- » The importance of being an ‘educator’ and giving away your content
- » The one person whose marketing model he most admires, and why; …and much more
(Running time is approximately 30 minutes.)
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