
- » How a bet and a case of beer made him a best-selling author instead of a CPA;
- » What led him to launch Greenleaf Book Group;
- » How the business has panned out compared to his original goals;
- » What his #1 personal calling is;
- » Why (and how) he broke the traditional publishing model;
- » How the ‘big’ publishing houses reacted to his market entry and what he did about it;
- » How his role has changed as CEO over 13 years;
- » Why he views hiring as the most important function;
- » His #1 management tip;
- » What makes Greenleaf different from ‘traditional’ publishers;
- » Client’s view on what it takes to have a best-selling book;
- » How he sees the future of the publishing industry, including the impact of eBooks;
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