Welcome to your Predictable Success
LAUNCH BLUEPRINT 1:
Launch with Confidence
First the bad news: More than 80% of all new ventures fail within the first three years. That means a tiny minority - less than 1 in 5 - make it to viability.
Now for the good news: The Predictable Success Launch With Confidence Blueprint is a time-tested, proven route to successfully launching your new venture. It was created and developed personally by our Founder & CEO, Les McKeown, who as a serial entrepreneur himself helped launch over 40 new ventures.
By following the
Predictable Success Launch With Confidence Blueprint you will substantially increase the likelihood of your new venture being in that crucially successful 20%.
You need this blueprint if...(toggle for more)
- You're thinking of launching (or recently have launched) a new business of any type (manufacturing, service, distribution, other), or a not-for-profit, whether it's a cause- or faith-based organization, a charity or an NGO.
- You haven't yet launched your new venture, or you did so within the last 12 months.
- You know that the failure rate of new ventures is exceptionally high and you want to radically change the odds in your favor.
- You relish the idea of using a proven, tested 'Launch With Confidence Blueprint developed by a seasoned, successful serial entrepreneur who beat those odds repeatedly.
LAUNCH BLUEPRINT 2.
Get Viable as soon as possible
Once you have successfully launched your new venture, we have already seen that you have one compelling imperative - reach viability as soon as possible.
Why? Because if you don't, you will eventually run out of resources and your new venture will die. As our Founder and CEO, Les McKeown puts it,
"There's only one valid strategy for a startup - and that's to stop being one."
You can reach that crucial point of viability as soon as possible - and achieve it in a sustainable manner, by following the Predictable Success Viability Blueprint.
You need this blueprint if...(toggle for more)
- You're thinking of launching (or recently have launched) a new business of any type (manufacturing, service, distribution, other), or a not-for-profit, whether it's a cause- or faith-based organization, a charity or an NGO.
You relish the idea of doing so by following a proven, tested Viability Blueprint developed by a seasoned, successful serial entrepreneur. - You haven't yet launched your new venture, or you did so within the last 12 months and it hasn't yet reached the stage of being financially viable.
- You know that the single most pressing issue your new venture faces is achieving viability.
- You relish the idea of doing so by following a proven, tested Viability Blueprint developed by a seasoned, successful serial entrepreneur.
Launch Blueprint 3.
Move from surviving to Thriving
Of the less-than-20% of new ventures that make it through the first three years, less than 20% of those thrive in any meaningful way. in other words, fewer than 4% of all new ventures end up sustaining more than just the original founder.
Put it another way - more than 80% of all the for-profit and not-for-profit organizations out there don't have any employees. 94% have less than $1m in revenues, and of those, most provide the original founder with less return than the average salaried employee.
If this sounds like a lot of hard work for very little return, you're right. The truth is that most for-profit founder/owners would have been better off financially had they not launched their new venture. And if your new venture is cause- or faith-based, how much can you make the change you believe in if you never have enough resources to make a real difference?
The good news is that you can use the Predictable Success Thrive Blueprint to ensure that your new venture is built to scale right from the outset.
You need this blueprint if...(toggle for more)
- You're thinking of launching (or recently have launched) a new business of any type (manufacturing, service, distribution, other), or a not-for-profit, whether it's a cause- or faith-based organization, a charity or an NGO.
- You haven't yet launched your new venture, or you did so within the last 12 months and it either hasn't yet reached the stage of being financially viable, or does so intermittently, before slipping back into cash flow shortages.
- You want to move beyond lurching from cash flow challenge to cash flow challenge to establishing secure, sustainable viability and using that as a platform to begin to truly grow and thrive.
- You relish the idea of doing so by following a proven, tested Thrive Blueprint developed by a seasoned, successful serial entrepreneur who has achieved this many times for himself and has advosed, coached and counselled literally thousands of others to do likewise.
LAUNCH BLUEPRINT 1:
Launch with Confidence
Is Launching a New Venture Right for You?
- Discover Your Personal 'Launch DNA'
- How to Interpret Your Launch DNA Results
- What Does an Ideal Launch DNA Look Like?
- What Do I Do If I Don't Have an Ideal Launch DNA?
- How to Optimize Your Launch if You're a Dominant Visionary
- How to Optimize Your Launch if You're a Dominant Operator
- How to Optimize Your Launch if you're a Processor
- How to Optimize Your Launch if You're a Synergist
How To Know if Your New Venture Idea Will Work
- How to Define Ideal Success - Specifically for You
- Understanding and Applying the 5 Principles of New Venture Success
- Stress Testing a Commercial (For-Profit) Business Idea
- Stress Testing a Not-For-Profit New Venture Idea
- Understanding the Predictable Success Lifecycle
- An Overview of the Predictable Success Lifecycle
- What it Means to be in the 'Early Struggle' Stage
- What the 'Rule of 3' is, and How it Will Impact Your Launch
- Overview of the 'Rule of 3'
- Timing Implications of the Rule of 3
- Resource Implications of the Rule of 3
- Building Your Launch Timeline
- Planning the Pre-Launch Countdown
- Planning for Year 1
- Planning for Year 2
- Planning for Year 3
- How to Know It's the Right Time
- Build Your Launch Checklist
- Anticipating (and Avoiding) the 3 Most Common Launch Errors
- Launch! (What to do When it's 'Go Time')
- What you Can Expect in the First Year After You Launch
- How to Create and Interpret the Only Financial Document You Will Need in Year 1
- How to Create an Effective and Easy-to-Understand Cash Forecast
- How to Interpret Your Cash Forecast and Use it to Optimize Your Launch Success
- Your Next Goal Now You Have Launched
- The Vital Importance of Attaining Viability as Soon as Possible
- A Look Inside the Viability Blueprint
LAUNCH BLUEPRINT 2.
Get Viable as soon as possible
Why Viability is Crucial to New Venture Success
- Why the Only Successful Strategy for any Startup is to Stop Being One
- Why the Failure Rate in New Ventures is Greater than 80% - and what that means for your New Venture
- The Beguiling Distractions from Viability and How to Avoid Them
- The 3 Immutable Tenets of Viability
- Surplus Generation
- Materiality
- Sustainablity
- How to Set Viability Metrics for a For-Profit New Venture
- How to Set Viability Metrics for a Not-For-Profit New Venture
- Road-testing Your Viability Metrics for Attainability
How to Optimize Your Path to Viability
- Step 1: Develop a Persistent Focus on Overall Viability
- Building 'Viability Awareness' into Every Decision
- Building 'Viability Awareness' into Every Action
- Step 2: Focus Ruthlessly on the 'Next Needed Goal'
- Use the Jack Nicklaus Rule to Achieve Long-Term Viability
- Defining Your NNG's
- When (and How) to Abandon an NNG and Move On to the Next One.
- Step 3: Undertake Daily, Weekly and Monthly Viability Reviews
- What is a Viability Review?
- Who Takes Part in a Viability Review?
- Agenda Templates for your Daily, Weekly and Monthly VRs
How to Avoid the Trap of Short-Lived Viability
- What Short-Lived Viability Looks Like and why it is so Dangerous
- Understanding the Artisan Trap
- The 'Sell / Deliver / Sell' Syndrome
- The 'Visionary + Operator' Illusion
- How to Break Through the Artisan Trap
OK, Now I'm Viable - What Happens Next?
- Moving from Early Struggle into 'Fun'
- Understanding the 3 sub-stages in each Stage of the Predictable Success Lifecycle
- The Crucial Difference between 'Late Early Struggle' and 'Early Fun'
- Avoiding the Gravitational Pull Back into Early Struggle
- Optimizing Your Time in Early Fun
Launch Blueprint 3.
Move from surviving to Thriving
What Does it Mean to Have a Thriving New Venture?
- The Key Distinction Between a Hobby, a 'Jobby' and a True Business or Venture
- The Key Differences Between 'Early Fun' and 'Late Early Struggle'
- Sustainability
- Surplus Generation
- Focus
- Making the Transition From 'Early Fun' to 'Middle Fun'
- Building an 'Orchestrator Mindset'
- Developing Your Growth Team
- Setting Growth Goals
How To Set Attainable 'Thrive Goals' for your New Venture
- Understanding What Matters for You
- Establishing the Key Metrics That Will Drive Your Growth
- Turning Key Metrics Into Smart Goals
- Using Prioritization to Optimize Your Path to Thriving
- Using the Pareto Principle
- Using 'The Rule of 2'
- Setting your OMG ('Overarching Medium-Term Goal'
- Designing Your Thrive Dashboard
Understanding and Overcoming the 4 Most Common Barriers to 'Thrive Growth'
- Understanding and Overcoming Change Immunity
- Understanding and Overcoming the Trap of Sunk Costs
- Understanding and Overcoming the Imposter Syndrome
- Understanding and Overcoming Learned Helplessness
How to Achieve Consistent Growth over Time
- Focus on the Market, not the Customer
- Focus on Profitability, not the Top Line
- The Not-For-Profit Equivalent to Focussing on Profitability - Focussing on Impact
- Focus on your Team, not on the Individuals
- Building Your Growth Accountability Framework
OK - I'm Thriving - What Happens Next?
- Understanding the Predictable Success Lifecycle
- An Overview of the Predictable Success Lifecycle
- What it Means to be in the 'Fun' Stage
- Up Ahead: the Whitewater Stage
- Understanding the Role and Impact of Growing Complexity
- Is it Possible to Avoid Whitewater?
- Your next Key Decision: Go Back to Fun, or push Through to Predictable Success?
