You’ve broken through the Early Struggle – you have cash (at least enough to take the pressure off), and an established market: it’s time to have Fun!
Now you’re free to concentrate on getting your product or service into the market, so the key focus now moves from cash to sales.
This is the time when the organization’s myths and legends are built, and the ‘Big Dogs’ emerge – those loyal high-producers who build the business exponentially in this time of rapid first-stage growth.